Nike Shoes... Do you have it?
Two friends, Jack and Allen decided to go camping. As soon as it was getting dark, they decided to play safe and pitch their tent before it gets too late. Somewhere around mid night, Jack gets up to a strange sound. He opens the tent to peek out and he sees two shiny buttons like things at a distance. With a sudden jolt of fear he realises that it’s the eyes of a tiger ready to pounce at their tent. He wakes up Allen and both of them starts to run for their life. Half way across Allen turns and runs back to the tent to get his pair of Nike shoes. When he caught up with his friend, Jack asked him, “Do you think wearing that will help you run faster than that tiger?” Allen replied, “No. But it’ll definitely help me run faster than you.”
This is exactly how the world is today. Every sector has the toughest level of cut throat competition. And to survive this you’ll need to have your own pair of Nike shoes. The best of the best so called ‘ Pair of Nike shoes’ or in other words, your edge over your competitor can be found in many day to day technologies you use. And the most effective and untapped resource is the online social media.
Face book, twitter and other online social sites are not just a networking window but can also act as a great potential booster for you in the corporate world. For example, it’s a common knowledge of an employer that every employee lies in his or her resume. The recent trend has been to check what the candidate has done outside his professional life. Every recruiter now does a Google search on the candidate and reads his or her blog, watches their online behaviour on every social networking site. The internet can make or break your career. The major drawback of assessing a person based on the inter web activities is that anyone can take up your name and do things that might harm your reputation hand thereby creating irreversible damage to your career. So it is advisable for every individual to take a few minutes to block their name on every social networking site. This helps in protecting our digital property from being stolen by others and used against us.
Apart from personal level benefit huge companies can also profit heavily from these technologies. Marketing through YouTube and other podcasting and webcasting sites help these brands to reach out to millions of people around the globe for a very meagre cost. A challenge put up on one of the sites which asked volunteers to tear a 400 page yellow pages with bare hands into two was actually a clever publicity stunt by an online yellow pages company. An advertisement campaign on this large scale would have otherwise cost them millions of dollars. Many of the fast food giants decided to open up corporate accounts in these networking sites just to add on to their marketing pool. Podcasting and other social media has now become the latest tool in the competitive world.
It is therefore not how hard you work, it is how smart you work and how you utilise your resources in a manner that gives you an advantage that matters in your fight to success. Your blackberry can be your path to glory.
This is exactly how the world is today. Every sector has the toughest level of cut throat competition. And to survive this you’ll need to have your own pair of Nike shoes. The best of the best so called ‘ Pair of Nike shoes’ or in other words, your edge over your competitor can be found in many day to day technologies you use. And the most effective and untapped resource is the online social media.
Face book, twitter and other online social sites are not just a networking window but can also act as a great potential booster for you in the corporate world. For example, it’s a common knowledge of an employer that every employee lies in his or her resume. The recent trend has been to check what the candidate has done outside his professional life. Every recruiter now does a Google search on the candidate and reads his or her blog, watches their online behaviour on every social networking site. The internet can make or break your career. The major drawback of assessing a person based on the inter web activities is that anyone can take up your name and do things that might harm your reputation hand thereby creating irreversible damage to your career. So it is advisable for every individual to take a few minutes to block their name on every social networking site. This helps in protecting our digital property from being stolen by others and used against us.
Apart from personal level benefit huge companies can also profit heavily from these technologies. Marketing through YouTube and other podcasting and webcasting sites help these brands to reach out to millions of people around the globe for a very meagre cost. A challenge put up on one of the sites which asked volunteers to tear a 400 page yellow pages with bare hands into two was actually a clever publicity stunt by an online yellow pages company. An advertisement campaign on this large scale would have otherwise cost them millions of dollars. Many of the fast food giants decided to open up corporate accounts in these networking sites just to add on to their marketing pool. Podcasting and other social media has now become the latest tool in the competitive world.
It is therefore not how hard you work, it is how smart you work and how you utilise your resources in a manner that gives you an advantage that matters in your fight to success. Your blackberry can be your path to glory.
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